For Seasons
Composed by Climate Change
Once in a while we creatives come up with powerful ideas. There are very few better feelings than that Eureka moment.
For me, I instantly start pacing up and down while thinking about the idea in every aspect. Then I find myself daydreaming: executing
the project perfectly, watching it being shared worldwide, accepting the greetings, getting
on the stage at Cannes…
But when the adrenaline wears off, reality kicks in. We all know, in advertising very few of the great ideas see the light of day. And when they do, the outcome is usually far away from the original thought.
For the first time in my career, a project of
this scale has been brought to life; as I first imagined it. After months of collaborations with sound artists, software developers
and music arrangers, we managed to adapt Vivaldi’s Four Seasons to today’s weather conditions – using 300 years of climate data.
FOR Seasons premiered at Elbphilharmonie Hamburg to a sold-out crowd and to 150,000 live viewers on Facebook. Just in a month,
the voice of climate change achieved a global reach of 1 billion contacts. Moreover,
For Seasons is now a partner of United Nations Development Program and new concerts are being arranged.
And while getting on the stage at Cannes came to naught because of Coronavirus pandemic, we were awarded in almost all other major festivals, including a Best in Discipline at One Show.
From temperature anomalies to CO2 emissions and to species extinctions, we comprised more than
10 climate data sets from the 18th century until the present day. The collected data was then fed into
multiple custom-made algorithms which transformed what Vivaldi had expressed in his masterpiece
into what we experience now.
Visual 1 - The algorithms adjusted the duration of the seasons: today’s Winter is 51 bars shorter. Motifs of Summer already arrive in Spring.
Visual 2 - Vivaldi represented “Summer’s occasional thunderstorms” with flashing solo violins. The algorithms placed unexpected thunderstorm motifs throughout the entire piece according
to the dramatic increase in natural catastrophes.
Visual 3 - The violin trills, mimicking bird sounds were reduced by 15%,
signifying the decline in bird populations.
If you have time, enjoy the full concert!
AWARDS
Cannes Lions // Creative Data - Gold
Radio & Audio - Bronze
One Show // Creative Use of Data - Best in Discipline
Green Pencil
Creative Use of Data - Gold
Experiential & Immersive - Silver
D&AD // Sound Design & Use of Music - Graphite Pencil
Radio & Audio - Wood Pencil
New York Festivals // Best Use of Music - Gold / Sound Design - Gold / Social Environmental Good - Gold
Environment & Sustainability - Bronze / Live Experience - Bronze
Art Directors Club // Data-Driven Creativity - Gold / Innovative Use of Audio - Silver / Craft - Silver
Music - Silver / Promo B2C - Silver / PR Event - Silver / Next Level - Silver / Branded Content / Live Experience - Bronze
PR - Bronze / Use of Original Music - Bronze