GetYourGuide
Annoyingly good holidays
GetYourGuide is a new online marketplace for tour guides and excursions. As a travel addict, I enjoyed a lot working on their very first TV campaign.
The insight was simple: we all love bragging about our holidays. We probably take even more pleasure from talking about our trip than the experience itself. So here was GYG, offering us thousands of unique experiences around the world that we could boast of.
“Annoyingly good holidays” summed up
the idea perfectly and we wrote some entertaining scripts under that line.
Even though the German translation missed out the sarcastic tone of the original line,
the final three spots were still quite amusing.
But most of all, the client was very happy
with the results.