INLINGUA - DISCOUNT

June, 2012. After months of pursuit, I was
still an intern at TBWA\Istanbul.

I remember that morning very clearly. I was checking sports news at my desk. My friend Deniz, also an intern, approached me and congratulated for the Cannes shortlist. I gave him a fake laugh and continued reading the article. I thought it was a boring joke. I mean,
I knew they had sent my radio campaign to
the festival, but I had zero expectations.
Soon, I realized he is not kidding, I was really, undoubtedly shortlisted. In Cannes.

The shortlists didn’t turn into an award
but that was more than enough for me.
And one month later, I was finally
a legitimate copywriter.

Now, when I listen to the spots years later,
I still find them quite witty.
In the end, they are my first love.

AWARDS

Cannes Lions // Radio // Shortlist
Eurobest // Radio // Bronze
Crystal Apple // Radio // Crystal